With our name on your product, you as a manufacturer benefit from numerous advantages
Orientation and safety for the consumer
Consideration of legal requirements and new analytical methods
Labeling by an independent laboratory of the renowned SGS Group Germany
Advantage of trust towards retailer and customer
Credibility and trust building through transparency and safety
Creation of a visible USP for your product
The SGS INSTITUT FRESENIUS stands for the values of safety, quality, competence and independence. For more than 160 years, our laboratories have been carrying out comprehensive and manufacturer-independent tests in terms of consumer protection. We guarantee you an objective review of your product.
The name usage program in the food industry
As an example, the way to use the name for your product could look like this:
Awarding of a SGS INSTITUT FRESENIUS-tested unique selling proposition.
The medium-sized company Müsli GmbH produces various types of muesli.
Its new variety is a low-sugar, high-protein muesli.
The company is looking for the best possible entry into the market with its new product.
The way to the use of the name
The sales manager approaches us with the request to have the unique selling points of the new muesli confirmed by the independent institute.
Together, we define a meaningful test framework for the muesli. According to this, samples of the muesli are then tested in our laboratory.
If the laboratory tests show no objections, Müsli GmbH can conclude a contract with SGS INSTITUT FRESENIUS for the use of the mark. This contract specifies the promotional use and the regular testing framework.
The company can now advertise its new muesli variety with the claim “Regular testing of sugar and protein content by SGS INSTITUT FRESENIUS” on the packaging.
These advantages result for the market launch
- The claim in the corporate layout:
Müsli GmbH can design the claim in its own corporate design. Colors, fonts and placement can be optimally matched to the product.
- Advertising in key channels:
The name usage program allows effective promotion of the product with reference to SGS INSTITUT FRESENIUS on many channels, such as social media, websites, print media at the point of sale.
- High acceptance and trustworthiness: Promoting the independently tested unique selling proposition underscores the credibility of the new product.
The name usage program for the catering and hotel industry (Hospitality)
The name use program is also open to businesses in the catering and hotel industry. Here, the focus is on hygiene inspections, which our auditors carry out regularly in hotels, (system) catering businesses, and also on cruise ships.
As an example, the process of using the name takes place in this way:
Award of the regular hygiene inspections by the SGS INSTITUT FRESENIUS
The quick-service restaurant chain 1-2-3 Fast Food GmbH already has the legally required hygiene inspections carried out by SGS INSTITUT FRESENIUS.
Following a change in management, the resaturant chain would like to strengthen the topic of consumer safety in its marketing strategy and also use the regular hygiene inspections by the independent SGS INSTITUT FRESENIUS for advertising purposes.
The path to name usage
The regular hygiene inspections, together with the name usage layout designed by 1-2-3 Fast Food GmbH, are documented in a license agreement and signed by both parties.
These are the advantages for the restaurant branches
- Visible to customers:
The branches of 1-2-3 Fast Food GmbH now carry stickers on the entrance doors with the specified layout “Regular hygiene checks by SGS INSTITUT FRESENIUS”, giving customers a clear conscience about eating here.
- Hardly any additional effort:
Since the hygiene checks and laboratory tests were also previously carried out by SGS INSTITUT FRESENIUS, the name usage program causes hardly any additional effort for the company.
- Precisely tailored support for the advertising campaign:
The design of the name usage layout, e.g. in the form of the sticker on the entrance doors, matches the corporate design of the company.
Our references for the use of the name “SGS INSTITUT FRESENIUS”
These products and services are regularly inspected by us and are allowed to advertise with SGS INSTITUT FRESENIUS as part of the name usage program.